Author: Rakesh Bhosale

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Google Ads Performance Max Campaigns

Last year, Google released a beta version of a new ad type called performance max. Following positive beta results, the Google team will begin rolling out this feature to all advertisers worldwide on November 2, 2021. Read more it What is the Performance Max Campaign?  Google Ads Performance Max is a new automated campaign that

Top 21 Best SEO Podcast Must Follow

If you want to stay up to date on the latest marketing news, tips, tactics, and insights, here are the top SEO podcasts to listen to on a regular basis, to stay competitive in the SEO field. So, tune in to these trustworthy podcasts that will keep you up to date on all things SEO.
Google tag manager

The Complete Beginner’s Guide to Linkedin Insight Tag

LinkedIn Ads is highly effective for reaching a professional target audience and it provides different ad types that can be adapted based on your campaigns goals. To improve and track the performances of the campaigns, first it’s very important to gather accurate data.  Linkedin insight tag provides both conversion tracking & the ability to build
Facebook Pixel

The Complete Guide to Facebook Pixel for Beginners

Introduction to Facebook Pixel If you're running a Facebook ad campaign and want to get the most out of your money, you can start using the Facebook pixel right away because it lets you better understand, target, and measure the effectiveness of your ads. It's a very simple tool, easy to understand and implement on
Google tag manager

What is Google Tag Manager

What is google tag manager Google Tag Manager is a web-based platform and a powerful marketing tool. Many tags, such as the Facebook pixel code, Linkedin monitoring code, GA, Google search console, and others, must be implemented on websites in order to analyse and understand user behaviour and how users communicate with websites or mobile

What is the Difference Between DSP and SSP?

The demand side platforms and supply side platforms are two different aspects of programmatic advertising. But how are they different? And is it possible to complete the programmatic advertising process in the absence of any one of these? Let’s continue to understand it in detail. DSP vs SSP 1) Purpose: DSP or Demand side platforms

What is Demand Side Platforms in Advertising

Demand side platforms began emerging in 2007 with the emergence of real-time bidding. During this period, advertisers mostly purchased inventory only for web browsers on desktops and laptops. With advancements in technology, this platform now offers more benefits with automated processes. But what is a Demand side platforms, and how does DSP work? Let's take

What is Supply Side Platform in Advertising?

Supply Side Platform or SSP is another technology like demand side platforms (DSP) and ad exchange. But it works mainly for publishers and allows them to manage or sell their video, display, or native ad inventory through mobile and desktop SSP. But how does SSP work? And why are they called yield-optimization platforms? Let’s take

What is Real-Time Bidding (RTB) in Advertising?

Real-time bidding comes under programmatic advertising and is an emerging business model for online advertising in the age of big data. According to Statista (2020), 51% of RTB advertising spend was invested over the private marketplace. In comparison, 41% was invested through an open exchange in the US alone. So, what is real-time bidding? How

Top 16 Programmatic Advertising Platforms

Programmatic advertising is becoming prominent among the digital marketers. According to stats presented by MediaRadar, 76% of brands are using programmatic advertising in their ad campaigns at the beginning of 2019, and is likely to increase in the coming years.  These stats leave us wondering about the potential of programmatic advertising in digital ad campaigns.