Last year, Google released a beta version of a new ad type called performance max. Following positive beta results, the Google team will begin rolling out this feature to all advertisers worldwide on November 2, 2021. Read more it What is the Performance Max Campaign? Google Ads Performance Max is a new automated campaign thatRead more
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What is impression share According to Google, impressions share metric is the percentage of search impressions your ad received to the total number of impressions that your ads could get. In a simple language this metric compares your ad performance with other ads which are bidding on the similar keywords in a similar target location. Read more