Programmatic Advertising

  • Home
  • Programmatic Advertising

What is the Difference Between DSP and SSP?

The demand side platforms and supply side platforms are two different aspects of programmatic advertising. But how are they different? And is it possible to complete the programmatic advertising process in the absence of any one of these? Let’s continue to understand it in detail. DSP vs SSP 1) Purpose: DSP or Demand side platforms

What is Demand Side Platforms in Advertising

Demand side platforms began emerging in 2007 with the emergence of real-time bidding. During this period, advertisers mostly purchased inventory only for web browsers on desktops and laptops. With advancements in technology, this platform now offers more benefits with automated processes. But what is a Demand side platforms, and how does DSP work? Let's take

What is Supply Side Platform in Advertising?

Supply Side Platform or SSP is another technology like demand side platforms (DSP) and ad exchange. But it works mainly for publishers and allows them to manage or sell their video, display, or native ad inventory through mobile and desktop SSP. But how does SSP work? And why are they called yield-optimization platforms? Let’s take

What is Real-Time Bidding (RTB) in Advertising?

Real-time bidding comes under programmatic advertising and is an emerging business model for online advertising in the age of big data. According to Statista (2020), 51% of RTB advertising spend was invested over the private marketplace. In comparison, 41% was invested through an open exchange in the US alone. So, what is real-time bidding? How

Top 16 Programmatic Advertising Platforms

Programmatic advertising is becoming prominent among the digital marketers. According to stats presented by MediaRadar, 76% of brands are using programmatic advertising in their ad campaigns at the beginning of 2019, and is likely to increase in the coming years.  These stats leave us wondering about the potential of programmatic advertising in digital ad campaigns.

Pros and Cons of Programmatic Advertising

Imagine being able to target people living on the other end of the world who need the service you offer. Isn’t it something an advertiser would want? To reach out to a larger group of audience who are likely to convert. Programmatic Advertising can help advertisers get the results as granular as they want. But

What is Programmatic Advertising

The global programmatic advertising spending in 2020 was around 129.1 billion U.S. dollars, which is likely to reach 155 billion dollars in 2021 - according to Statista. So the question is what is programmatic advertising? And why are advertising companies increasingly turning to this methodology for their ad campaigns? Is it a better option over